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CPA Toolbox
How much could you pay for a new client?
Lead generation
Online shop
SAAS
?
Online conversion rate
%
?
Offline conversion rate
%
?
Marketing spending
€
DETAILS
?
Average order size
€
?
Marketing budget
%
?
CPA
?
CPC
?
Average basket
€
?
Average number of orders
?
Profit margin
%
?
Conversion rate
%
?
CPA
?
CPC
For companies with recurring revenues.
?
Conversion rate - free
%
?
Conversion rate - paid
%
?
Monthly recurring revenues (MRR)
€
?
Client lifetime
months
?
Profit margin
%
?
Client lifetime value
?
CPA
?
CPC
